WebsitePopularity — tools

Reveals exactly which queries drive traffic to your site. Invaluable for identifying keyword opportunities, click-through rates, and ranking positions directly from Google.

Provides keyword suggestions, search volume estimates, competition data, and content ideas. The free tier is generous enough for most small to mid-size sites.

Compare keyword popularity over time and across regions. Excellent for identifying trending topics before they peak and for seasonal content planning.

Tests your page load speed and Core Web Vitals scores on both mobile and desktop. Provides specific, actionable recommendations for improvements.

Crawls your website like a search engine would, identifying broken links, missing meta tags, redirect chains, duplicate content, and other technical issues. Free up to 500 URLs.

Google's Rich Results Test lets you validate structured data markup on any page and preview which rich results your schema may qualify for in search.

The industry-standard web analytics platform. Tracks user behavior, traffic sources, conversions, and engagement metrics across your entire site.

Records user sessions and generates heatmaps showing where users click, scroll, and abandon pages. Excellent for UX and conversion optimization insights.

Often overlooked, Bing Webmaster Tools provides useful crawl insights, keyword data, and backlink reports. Worth setting up alongside Google Search Console.

Ahrefs offers a set of free tools including a backlink checker (top 100 backlinks), a website authority checker, and a broken link finder — no account required.

Provides a free backlink analysis report including active links, link influence scores, and anchor text distribution. A solid free alternative for basic link audits.

Connect with journalists looking for expert sources. Providing quotes and data earns you editorial backlinks from news sites and publications in your niche.

Visualizes the questions and phrases people search around any keyword. Ideal for content ideation, FAQ sections, and finding long-tail keyword clusters.

Analyzes your writing for readability, highlights overly complex sentences, passive voice, and unnecessary adverbs. Helps make content clearer and more engaging.

Create custom graphics, infographics, social sharing images, and featured images for your content. Visual content dramatically improves social shares and time-on-page.